Bud Light suffers the worst week ever, losing top spot to another beer brand

Bud Light sales suffered their worst week ever, falling 25.7% — endangering its status as the world’s No. 1 beer brand, according to the latest data provided to The Post on Tuesday.

The plunge follows a 24.6% decline from the previous week and the sixth straight week sales have been hit since trans influencer Dylan Mulvaney promoted Bud Light on April 1.

The precipitous drop has narrowed the gap in sales between Bud Light and nearest rival Modelo Especial, which saw its sales surge 9.2% for the week ending May 20, according to Bump Williams Consulting and NielsonIQ data.

“While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,” Bump Williams, who runs the consulting firm, told The Post.

“If this continues Modelo will surpass Bud Light for the year,” he added

Anheuser-Busch InBev owns both brands, but it does not control Modelo in the US, where it is owned by New York-based conglomerate Constellation Brands.

“This is a big achievement for Modelo, but it’s short term,” said Benj Steinman, editor of Beer Marketer’s Insights. “Constellation is closing the gap and has said it wants to be the No. 1 beer.”

For the four-week period ended May 20, Bud Light sales were down 24.3% compared with Modelo’s 8% growth, according to the data.

“That’s a monumental decline,” Williams told The Post. “Modelo has surpassed Bud Light for the first time since it was launched in 1982.”... (Read more)

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