Much-loved Bay Area company announces move to Utah


A company that has stuck around the San Francisco Bay Area for 43 years announced it's moving to Utah in the spring.

Mrs. Grossman's Paper Company, credited with spawning the sticker craze of the 1980s, is shutting down its Petaluma headquarters and factory, citing the high cost of doing business in California as one reason for leaving the state, a letter posted online at the start of 2022 said. The company said it has purchased a new building in Utah.

The factory was long been a destination for local families and school children who got an up-close look at the sticker-making process — dancing bears and jelly beans being printed and cut on massive machines — on guided tours. The tour ended in the craft room where kids created their own art piece with piles of vibrant and glittery stickers. The tours stopped in 2019.

The company said it's also closing its wholesale business, which struggled in the COVID pandemic, and will focus on online sales and its sticker club, which mails new designs to members every month.

"With redirected effort in these two areas, we plan on offering a lot more on our website and boost our club offering," the company said. "In 2022 you will see some products that we are currently out-of-stock of come back while also adding products that we have not had in many, many years."

Andrea Grossman launched the company in 1979 with a glossy red heart sticker that has become a symbol of the 1980s sticker mania, when kids pl... (Read more)

Submitted 207 days ago

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