According to a new report, this Black Friday was the biggest ever for online and brick & mortar.
Americans spent more money Black Friday shopping in 2019 than ever before.
Both online and in-store sales figures increased over last year as consumers grow more comfortable with shopping on their smartphones and tablets.
Brick and mortar sales were up 4.2% over last year, according to an annual holiday spending report from First Data, now Fiserv, Inc.
The financial technology company also found that shoppers were willing to travel for a discount: A quarter of consumers traveled more than 25 miles to visit a physical store.
The report suggests that electronics, appliances, sporting goods and clothing were the must-have items. Electronics and appliances accounted for $214 per transaction on average, while shoppers spent $101 on sporting goods and $81 on shoes and clothing.