Instagram is getting ready to hide like counts from U.S. users as early as next week, CEO Adam Mosseri announced at a Wired event in San Francisco Friday.
Starting next week, if you live in the US you might discover that the all-important number that tells the world how many likes your Instagram post received has disappeared.
Instagram will experiment with hiding like counts in the US, Adam Mosseri the head of the Facebook-owned business announced at the WIRED25 conference in San Francisco on Friday.
"We will make decisions that hurt the business if they help people's well-being and health," Mosseri said on stage at event, Wired's Adrienne So first reported.
According to So, Instagram will hide like counts only for certain users in the US. It's part of a test that the company has already begun in some other countries as it responds to critics and tries to create a "less pressured environment" on the platform.