The Trump Campaign is expected to spend $1 billion for 2020, far exceeding his 2016 campaign cost.
President Trump’s ongoing re-election bid is expected to cost upwards of $1 billion by 2020, campaign manager Brad Parscale said in an interview aired Thursday.
The digital media director of Mr. Trump’s 2016 campaign against Democratic candidate Hillary Clinton, Mr. Parscale cited the hefty cost in response to a question asked by Fox News host Martha McCallum.
“You spent about $44 million on Facebook last time around,” he was asked during the interview. “What kind of investment do you manage in 2020?”
“Well, it depends on how you look at it,” Mr. Parscale responded. “We’re still spending millions of dollars across all the networks now. I mean, by the time we’re done spending, I imagine on 2020, it will be nearly a billion dollars.”
Mr. Trump formally entered the last presidential race in June 2015, giving the Republican candidate nearly 17 months to fundraise before voters cast ballots. He wasted almost no time before launching a 2020 bid, however, evidenced by Mr. Trump filing re-election paperwork with the Federal Election Commision on Jan. 20, 2017, the same day his presidency started.