YETI coolers who’ve sold countless products to hunters and gun enthusiasts announced over the weekend that they would be cutting ties with the NRA! A rival Cooler company has just broken the internet with their response to the news.
YETI Coolers might not want a relationship with the NRA, but there’s no question that its competitor RTIC Coolers is a fan of the Second Amendment.
YETI cut ties with the NRA recently, and RTIC responded over the weekend by posting the text of the Second Amendment on Facebook. The text reads, “A well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed.”
This is how a company with the clientele of YETI and RTIC should treat this situation. RTIC clearly understands its audience, and YETI really doesn’t appear to.
Now we’ll just have to wait and see who does better in earnings when this is all over. Our money is on RTIC. What do you think? Please share and comment.