LaVar Ball has hearned $13.2 million in free digital and TV advertising since his feud with President Trump.
From The NY Post:
It pays to pick a fight with President Trump.
That, at least, is the case for bloviating basketball dad LaVar Ball who has earned himself $13.2 million worth of free digital and TV ads since he started feuding with the president on Nov. 17. The number comes courtesy of Apex Marketing Group president Eric Smallwood and was first reported by ESPN sports business reporter Darren Rovell.
Smallwood and his company made their calculations based on how often Ball’s Big Baller Brand — a fledgling sneaker and apparel brand — has been mentioned in the media since Ball and Trump began feuding over the president’s role in getting Ball’s son LiAngelo released from Chinese custody after he was busted for shoplifting with two UCLA teammates.
“This back and forth with Donald Trump has extended the brand awareness outside of just sports,” Smallwood told Yahoo Sports.
“People who don’t follow sports are starting to get more awareness of the brand. To have that reaction from someone as high up as Trump, it has definitely helped [Ball] reach a larger audience… [Ball] doesn’t seem to be following any sort of marketing playbook. He couldn’t have known Trump would respond to him, but he’s fortunate Trump did.”
The beef between Lavar and Trump began shortly after LiAngelo was busted for allegedly stealing sunglasses from a Louis Vuitton store in China. At the time, Trump was in the middle of a two-week tour of Asia and the president claims that he personally reached out to Chinese President Xi Jinping on behalf of LiAngelo and teammates Jalen Hill and Cody Riley. Trump insisted all three players say “thank you,” which they all did, though LaVar has not been forthcoming.
According to Trump’s version of events, LiAngelo, Hill and Riley would still be in Chinese custody — they were under house arrest at a luxury hotel — if it weren’t for the president’s personal interactions with Xi.
Read more: (Link: nypost.com)