The principal chief of the Cherokee Nation recently called on Jeep to quit using its name on vehicles in a letter to Car and Driver. Today, the Wall Street Journal reports that Carlos Tavares, CEO of Stellantis and Jeep’s new owner, is open to changing the name.
Tavares was asked about the topic in an interview.
“We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries,” Tavares said. “At this stage, I don’t know if there is a real problem. But if there is one, well, of course we will solve it.”
Tavares also said that he wasn’t personally involved in the talks.
This comes as a response to the statement Chuck Hoskin Jr., principal chief of the Cherokee Nation, made just over a week ago to Car and Driver after the publication queried him about it.
“I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Hoskin Jr. said. “The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness."...(Read more)
Submitted 1119 days ago
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