Joe Biden’s presidential campaign launched its first general election ad in Texas on Tuesday, signaling that the campaign views the traditionally red state as competitive for the former vice president come November.
The campaign announced the media buy for television and digital in which Biden speaks directly to Americans who are feeling “anxious and fearful” and “looking for leadership during a time of crisis,” according to the campaign. The ads are slated to run in Texas as well as Arizona, Florida and North Carolina.
“This is the first time during the general election that our campaign is spending on the air and online in the Lone Star State,” the campaign said.
The ad airing in Texas is titled “Tough” and features Biden speaking to voters and encouraging them as positive cases of the novel coronavirus surge.
“I’m thinking of all of you today across Texas and though the rising case numbers is causing fear and apprehension, people are frightened and they’re especially worried about their parents and their grandparents, their loved ones who are most at risk,” Biden says in the ad. “This virus is tough, but Texas is tougher.”
Biden goes on to urge Texans to “do the simple things,” including wearing a mask, washing hands, staying at home when possible and socially distancing when in public.
“I want every single American to know, if you’re sick, if you’re struggling, if you’re worried about how you’re going to get through the day, I will not aba... (Read more)
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Submitted 1353 days ago
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