Bloomberg’s Instagram meme ad campaign is backfiring - www.vox.com

Excerpts from article:

...The advertising industry that thrives on Instagram seems to love Bloomberg's campaign - one marketer who posted a Bloomberg meme told the Times it was the most successful ad he's ever posted.

...The onslaught of critical comments on the memes raises questions about the effectiveness of the campaign - both for Bloomberg and for the influential meme pages that risk losing their cool by promoting a candidate who's viewed by many of their followers as an out-of-touch billionaire trying to buy his way into an election.

...With the Bloomberg meme the criticism is different - the issue isn't about FuckJerry or other marketing accounts exploiting other people's unpaid labor, but around a politician who's viewed as trying to exploit the democratic process by purchasing a hipper image.

...A spokesperson for the Bloomberg campaign, Sabrina Singh, did not respond to Recode's questions about how the campaign was measuring the success of the ads, or if it had a response to the negative comments.

...Instead, Singh sent the following statement: "Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world. While a meme strategy may be new to presidential politics, we're betting it will be an effective component to reach people where they are and compete with President Trump's powerful digital operation."

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Submitted 5 days ago


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